E-commerce, SEO & GEO, Paid Search & Analytics Consultant
Helping ethical and sustainability-led brands get found, convert and grow, for 20 years.I’m a hands-on digital growth specialist with 20 years’ experience across SEO, GEO and AI search, paid media, e-commerce and analytics. For the last decade I’ve co-run GOAT Digital, a B Corp-certified agency in Brighton, where I plan strategy from research and then help deliver it. I’m available for fractional and consulting work.
SEO, GEO & Content
Two decades in SEO, from technical audits and site migrations to content strategy. I now also optimise for AI search.
For the Ellen MacArthur Foundation that meant targeting the queries behind Google AI Overviews, which lifted AI mentions by 141% and LLM-referred sessions by 75% year on year.
For Delphis Eco, SEO and site restructuring grew organic revenue by 75%.
E-commerce & performance media
I manage Shopify stores end to end: Liquid theme customisation, migrations, collection and template builds, Klaviyo email and CRO. For Delphis Eco, that produced their highest-ever revenue month, plus a 75% year-on-year rise in organic revenue after I restructured the site around commercial search terms.
I regularly make paid campaigns more profitable across Google Ads, Amazon Ads and paid social. On Delphis Eco’s Amazon account, tying bids to product margin lifted 180%.
Analytics & CRO
GA4 and GTM builds, Adobe Analytics, Looker Studio reporting and attribution modelling. For Loom & Last I built a swatch-to-sale ROI model that gave the client a reliable basis for investment. I also run structured testing and CRO roadmaps, using tools like Hotjar.
Website migrations
Redirect mapping, staging validation, and analytics and content migration. This includes rescuing a poor multi-regional migration for Sussex Wildlife Trust, which led to a 59% rise in organic traffic.
Who I've helped in the past
Recently:
Ellen MacArthur Foundation, Delphis Eco, Statkraft, Sussex Wildlife Trust, Sofa.com, Farrow & Ball
Earlier:
John Lewis, Tom Dixon, Feather & Black, C.P. Hart, Lulu Guinness, Cox & Kings, Thistle Hotels, Red Carnation Hotels, Rickshaw Travel, Gatwick Airport, TUI, EuropCar, NCP, Admiral Group
Some of the services I can provide:
- SEO & technical audits
- GEO / AI search optimisation
- Website migrations
- Google Ads, Meta, LinkedIn & Amazon Ads
- Shopify & e-commerce optimisation
- GA4, GTM & Adobe Analytics setup
- Reporting & attribution modelling
- CRO and A/B testing
- Email marketing (Klaviyo)
- SEO and analytics training